Remember all the excitement when Facebook went public and the share price was more than $40 per share? As of the date of this post, it was below $20, Facebook reported record losses and key members of the management team continue to bail. So is this the end of the love affair with social media? Not a chance. People still communicate and at some point, someone will figure out how to make money on it. From 1.5 billion users of the web in 2009 to an expected 5.8 billion by 2016, the growth continues to be exponential. So how does the growth in social media impact clubs?
It was not that long ago that clubs were concerned about web sites and whether to have one. The club industry was not the quickest to adopt the use of web sites to its business. Now, almost everybody has one. They are being used to correspond with members and to the public at large. Members communicate at home, in business and in the community so why cannot clubs take advantage of another method to reach out to the public? They can and do. As long as common sense is used, you should be okay. How far down the road is your club? Are you on social media? How has the experience been? Do your members use it, like it, avoid it? Lets us know of any great ideas you have in the area.