The Impact of Nonmember Revenue on a Club’s Bottom Line

Nonmember revenue can help advance, and impede, club growth. As the club industry continues to evolve between private member-owned clubs and public ones, the majority remain member-owned, focusing on the member’s experience rather than on public consumption. However, board of directors or governors of clubs are trying to fund operations without raising members’ dues while trying increase club use by nonmembers through offering nontraditional activities.

2019-07-01T13:50:09-04:00November 1, 2018|Categories: Hospitality, Private Clubs|Tags: , , |

Attract New Members with Fitness Facilities

Today’s successful club offers more than just a club; it offers a lifestyle. Clubs have evolved from the traditional model in an effort to attract the new generation of members. Along with more family oriented environments and relaxed dress codes, one of the ways clubs have tried to deliver that desired lifestyle and attract those members is to add or expand on their wellness/fitness facilities.

2019-01-25T13:35:54-05:00October 1, 2018|Categories: Hospitality, Private Clubs|Tags: , , |

The Budgeting Process is Critical for Clubs

In the recent past, clubs were forced to cut spending back due to a decline in membership and in spending by the members that remained. However, while membership desires may have been postponed they were not eliminated. The members want a new swimming pool, the grill needs some new furniture, the golf course needs a new irrigation system, the tennis courts need to be resurfaced and by the way, the club down the street is making these improvements.

2018-12-21T16:00:07-05:00August 15, 2018|Categories: Hospitality, Private Clubs|Tags: , , , |

Don’t Compare Your Private Club to a Restaurant

“Why is our food and beverage operation losing money?” “Why are we budgeting to lose money in that area?”  “My buddy earns a fortune running [...]

2018-08-01T15:25:31-04:00September 26, 2017|Categories: Hospitality, Restaurants|Tags: , , , , |

Women and City Clubs – Out With the Old and in With the New

How do city clubs attract more women to join the club and, more specifically, younger professional women? The answer centers around amenities. Clubs need to think outside the box and offer amenities that will not only draw in women members but keep them.