Nonprofit organizations use solicitation materials, fundraising events, marketing brochures, etc. to influence others to choose to donate to their organization versus a different one. Once a donor decides to make a promise to give or a pledge to a nonprofit organization, many times the form the donor sees may or may not mirror the information in the marketing materials that was used to influence their decision in the first place.
One problem that every not-for-profit organization encounters is the need to raise money to fulfill the organization’s purpose. A great way to motivate donors and reduce fundraising pressures on your staff is through building and strengthening relationships with individual donors. This is especially true with major donors, or those donors who make a major investment in your organization.